The CMOR Difference

What sets CMOR apart are (1) the lasting partnerships that we develop with our clients, (2) our commitment to ensuring that the data we collect follows industry best practices and is both reliable and statistically valid, (3) our understanding that a ‘one-size fits all’ approach to research is not in the best interest of our clients and (4) our use of new and emerging methodologies.


Partnership with Clients: Our relationship with our clients does not end when the project ends. We make research and the data collection process simple and seamless, so that our clients can concentrate on the good work they do for the community. We continue to support the ongoing analysis and interpretation of results of the data we collect for as long as our clients need the support at no additional cost…an extension of your team, your research department.

Our Commitment to Quality and Following Industry Best Practices: CMOR has a solid reputation and rich history of providing unbiased interviewing and high quality data following the best practices of the industry as set forth by the American Association of Public Opinion Research (AAPOR). With an on-site call center, highly trained team of interviewers and close relationships to panel and sample providers, CMOR focuses on the quality of the data is collected to insure our clients receive data is valid and reliable.

Customized Approach: CMOR does not conduct cookie-cutter research projects and does not believe in a ‘One-Size-Fits-All’ approach to research. Each project that we design is customized to meet the individual needs of each client. We take the time to work with our clients to identify their objectives for each data collection and we design the approach and/or survey, with the end use in mind. Our experience has shown that even similar agencies have different and unique needs and require customized survey instruments, reports, recommendations and presentation of results.

New and Emerging Methodologies: CMOR stays current on new and emerging methodologies in the public opinion research industry and incorporates this into each project design. What was relevant 10 years ago in the survey research industry may no longer be relevant or reliable. The growth of cell phone use, reliance on the internet, and emergence of social media have all impacted the channels of reaching the general public and need to be considered when designing a research methodology.