Meet our team:
CMOR is excited to announce
that...
Dr. AnneMarie
Scarisbrick-Hauser
is joining the
team!
Over the past 20 years Dr.
Scarisbrick-Hauser has been integrally involved in all aspects
of Marketing Research with specific interest in survey
research methodology, Business Intelligence, Data Governance,
Enterprise Data Management, Data Mining and Analytics. She is
a qualified focus group moderator and has completed over 135
research projects for a diverse group of internal and external
clients.
AnneMarie will be concentrating on focus groups,
ideation sessions, and usability studies. In addition
she will act as a Principal Investigator on select research
projects and grants and will conduct program evaluations. In
addition to her work at CMOR, AnneMarie is also the Principal
of H.A. Praxis Solutions, a business intelligence consulting
company.
AnneMarie has earned a PhD
(Sociology) and a MA (Research Methodology) from the
University of Akron, a MS (Recreation Management) from Purdue
University, a BA (Physical Education) from the University of
Limerick, Ireland. Learn more about the CMOR team here.
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What clients are
saying about CMOR...
"I have had a very positive experience with
CMOR and its principals Michelle Henry and Amanda Barna.
They have consistently delivered a high quality research
product that has consistently satisfied my organization's
expectations. CMOR has recently helped us measure
customer
satisfaction, public perception, employee
attitudes and various customer segments' knowledge of
services. I would have to say that their succinct, no-nonsense
approach to research has allowed my organization to measure,
and thereafter manage, many aspects of our operations
that
otherwise would never been
quantified."
Kevin McGee, Senior Director of
Marketing, PR and Specialty Businesses
County of Summit
Board of MRDD
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CMOR is excited to announce its continued expansion
with the addition of Dr. AnneMarie Hauser. Dr.
Hauser is an asset to our team bringing with her
expertise and a sense of professionalism that CMOR
welcomes. In addition to adding to our team, we have
also expanded our service offerings in this area to
include usability studies, ideation sessions, and
on-line focus groups. Welcome Anne!
Remember CMOR for all your public
opinion and marketing research needs,
Michelle Henry and Amanda Barna
Founding Partners of
CMOR
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| The Center for
Marketing & Opinion Research is a full
service research firm providing innovative research
solutions to organizations and businesses, collaborating
with clients to provide information necessary to make
key decisions. From telephone, web and mail surveys to
field, intercept and key informant interviews as well as
focus group administration, CMOR will customize
data collection to meet client
needs. | |
CMOR Service
Highlight- Focus Groups
 Focus groups are an efficient
method of data collection in order to gather insight and
in-depth knowledge from a small group of people.
Examples of focus group topics include acquiring ideas
to improve programs, services, or products, assessing
opinion as to what customers or clients think of new
programs, services, or products, or obtaining
information that can be used to design a telephone,
mail, or web survey. In addition, focus groups
provide valuable insight into marketing and ad campaigns
whether the goal is to test messages or to review public
opinion of materials such as radio or TV spots and print
materials and signs.
The Professional Staff of
CMOR has extensive experience in recruiting and
administering focus groups and analyzing the results.
CMOR has experienced moderators on staff and conducts
recruiting for focus group participants.
In addition to traditional focus groups, CMOR also
offer the following services:
- Off-site Focus Groups
- Ideation Sessions
- On-line Focus Groups
- Web site Usability Studies
Read more about
our research services here.
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Amanda Barna, along with several
fellow board members from the Canton Ad Club
recently conducted a workshop on behalf of the
Management Assistance Program (MAP) of the United Way of
Greater Stark County on December 4th. The workshop was
titled "10 Marketing Secrets Every Non-Profit Needs to
Know." These secrets included writing right, marketing
on a shoe-string budget, social media, and the
importance of research and planning. The panelists were
Jessica Bennett, Sue Grabowski, Tim Kraft, Theresa
Griffin, and Amanda Barna. The workshop was attended by
more than twenty local non-profit agencies. Maureen
Ater, Marketing Director for the Canton Repository and
Chair of the MAPs committee stated "United Way and the
MAPs committee were honored to have members of the
Canton Ad Club serve as featured presenters at our
recent marketing workshop. The information and insight
they shared was extremely valuable to our attendees. We
appreciate the leadership and volunteerism the Club and
its members have shown through this important community
project."
For more information about
MAP, contact Michelle Henry, MAP committee
member.
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Get Social with CMOR
It's not just for kids anymore!
Join CMOR in connecting with other professionals through
linkedin.com
and
join CMOR's facebook group: Center for Marketing and
Opinion Research- facebook.com
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