Focus Groups
Gather insight with qualitative research
CMOR houses a facility to conduct focus groups, one-on-one interviews, training classes, professional meetings, and small seminars. Located between Akron and Canton, CMOR is centrally located for focus groups from Summit, Medina, and Stark counties. The focus group facility has as a private observation area where observation is done via a remote monitoring system. This allows participants to feel more comfortable when sharing their opinions.
The CMOR Advantage:
- Professional Moderator on staff
- Audio and video recording
- Two ceiling-mounted, stationary cameras
- Professional, conversational environment
- Flat screen TV with DVD player for viewing
- White board and presentations boards avalable
- In-house professional recruiting
- Transcription services
- High speed wireless connection
Website Usability Studies
Investing in a web usability study is smart! A well designed web usability study can more than double a website's desired quality metric - whether that is doubling the number of customer leads, doubling the number of sales, or doubling the number of website visitors.
As part of our effective and efficient web usability survey design, CMOR can:
- Recruit representative users of the website
- Ask the users to perform representative tasks on the website
- Observe and measure what the users do, where they succeed, and where they have difficulties
- Assess attitudes, opinions, perceptions, and satisfaction levels
How CMOR can help:
- We offer many project designs in order to meet the needs and budgets of our clients. Web usability studies are different from a focus group, but can be used in conjunction with focus groups. Projects can be designed to evaluate just the client's website or to compare the client's website to a competitor and a 'best in show' website.
- Web usability studies can be completed at CMOR's offices (located in the Portage Lakes) or we can come to you.
- For as little as $350 to $500 a user, CMOR will get you the information that you need to improve your website and get results!
- See our full web usability fact sheet here
Ideation Sessions
An ideation session is a process that taps into the creative talents of your employees or key stake holders to develop new directions for any business application you may have. This includes creating new product or service ideas or new business opportunities. CMOR will take you through all the steps of service and product development- helping to generate innovative ideas, prioritizing those ideas, and developing preliminary concepts.