Introduction to Survey Writing: Do-It-Yourself Questionnaires
Target audience: This workshop is geared towards individuals who are responsible for conducting or overseeing survey research projects such as an employee satisfaction survey, a customer/client satisfaction study, needs assessment, event feedback, or any other project in which a survey is appropriate. This workshop is geared towards individuals with a basic to intermediate understanding of survey research.
Description: If you are in need of insight into the thoughts and opinions of your constituents, you need to start by asking the questions! Attend this workshop to gain the background, knowledge, and tools to build a successful survey instrument from start to finish.
In this workshop, you will learn how to:
- Determine what questions should and can be asked on a survey
- Write good survey questions
- Design survey scales
- Avoid common mistakes when writing survey questions or designing questionnaires
- Most importantly, achieve your research objectives
At the end of the workshop you will be able to:
- Create a questionnaire that generates actionable and valid data
- Use different question formats to meet your research needs
- Write good survey questions using different types of survey scales
- Minimize survey bias