Economic Issues Drive Voting Decisions

According to a recent survey released by the Center for Marketing and Opinion Research (CMOR), 78% of Summit County voters report that economic issues such as jobs and taxes are the most important issue to their decision as to who to vote for in the 2012 presidential election. Second most important to this decision was social issues such as abortion or same-sex marriage, 14%.  Foreign policy issues such as the war in Afghanistan and the war on terrorism were seen as much less important with only 8% selecting this as most important.

While economic issues were cited as most important among both Democrats and Republicans, they were significantly more important to Democrats. Twice as many Republicans than Democrats cited Social Issues as most important while those who identified themselves as Independents held very similar opinions on this issue to Democrats.

The data in this Press Release was collected with the 2012 Summit Poll, an annual telephone survey conducted by CMOR to collect information on opinions & attitudes of county residents.  CMOR is an Akron-based public opinion research firm providing professional research services including telephone, web and mail surveys, field, intercept and key informant interviews as well as focus group administration.

For more information on the Community Pulse Reports, please contact Amanda Barna at the Center for Marketing and Opinion Research (CMOR) at 330-564-4211 or email at to speak with a member of our research team.