In 2006, Michelle Henry and Amanda Barna identified that there was a need in their community for affordable, reliable, efficient public opinion research services. In June of that year, Michelle and Amanda took a leap of faith and created the Center for Marketing and Opinion Research (CMOR). Since 2006, CMOR has steadily grown each year both in the number of team members and clients. In addition, CMOR was the proud recipient of the 2010 Rising Star Award from the Ohio Department of Development and the Small Business Administration.

CMOR is comprised of both professional and project team members. In addition to the professional staff members listed below, CMOR also employs professionally trained project team members including Datat Collection Specialists and Supervisors and works with a network of consultants and consulting agencies.


S. Michelle Henry, President and Co-Owner

Although Michelle and Amanda had joked about one day owning a business together, it was Michelle that took the initial initiative to create CMOR. Michelle began her career in research at the University of Akron, designing and managing the data collection of several large-scale national academic research projects. Michelle holds a Master’s Degree in Political Science from The University of Akron. She received her undergraduate degree in Political Science from Western Illinois University.

Professional Affiliations:

  • Alzheimer's Association- Greater East Ohio Area Chapter- Board Member
  • Senior Independence Board Member
  • American Association of Public Opinion Research (AAPOR)
  • United Way Management Assistance Program (Member)
  • Leadership Stark County, 23rd Class
  • Akron Press Club Board Member
  • 2012 DSMA Award Recipient

Amanda Barna, Vice President and Co-Owner

After a great deal of laughing at Michelle at the thought of quitting stable jobs to open a new business, Amanda joined Michelle in creating CMOR, even picking out CMOR’s color scheme using a pack of post-it notes as inspiration. Amanda also began her research career at the University of Akron overseeing all projects with a telephone surveying component as well as designing visually appealing survey instruments for field academic research projects. Amanda holds a Master’s Degree in Urban Studies from The University of Akron as well as an undergraduate degree in sociology from The University of Akron.

Professional Affiliations:

  • Cystic Fibrosis Lifestyle Foundation Board Member
  • American Evaluation Association (AEA)
  • KNOW (Knowledgeable Network of Women - Membership Committee Chair)
  • Spotlight Stark County (Alumni)
  • Canton Ad Federation (Past Attendance & Reception Chair)
  • 30 for the Future Award Recipient

Anthony Matonis, Senior Director, Research and Analytics

Anthony has more than eight years of experience in quantitative research. He oversees all web surveys, questionnaire programming, database creation and management, and sample management. Anthony earned his B.A. from the University of Akron in 2005 and holds a Certificate in Project Management Excellence.

Sue Tobias, Data Collection Manager

Sue has been with CMOR since the very beginning in many different capacities. Sue has over 10 years in survey research, including phone and field interviewing, quality assurance coaching, call center supervising and new interviewer training. Sue's current responsibilities include managing the data collection of all projects including telephone surveys, field interviewing, and focus group recruitment . She believes that no goal is unobtainable as long as you have the right team in place and CMOR has a GREAT Team.

Laura Long, Accounts Manager

Laura joined the company in September 2007. She has over five years experience in business administration. Laura holds an Associate's degree in Accounting.

David Huskins, Project Consultant

David graduated from Ashland College (now University) with a Bachelors in Sociology and Criminal Justice. He then obtained a Masters in Sociology, specializing in Domestic Violence Research and Program Evaluation. David also holds a Masters in Geography. 

Since October 2007 he has been a Geospatial Information Systems Specialist with the Department of Homeland Security at the FEMA Florida Recovery Office. David works at the U.S. Census Bureau as Geographer, Survey Processing Branch, American Community Survey. He has consulted part time with the Center for Marketing & Opinion Research particularly for mapping and Census related projects.

In addition, David volunteers with a number of non-profit organizations, had worked overseas on various aid projects and holds an active Ohio Social Worker License.

Susan Myers, Ph.D., Project Consultant

Dr. Susan Myers has 25 years of experience in Industrial/Organizational Psychology consulting on productivity, job analysis, change management, communications, organizational systems, team building, training, coaching, wellness and human factors. Susan worked as an internal consultant for McDonnell Douglas Corporation where she focused on systems and change management, and many research and development projects. Susan holds a Doctorate in Industrial/Organizational Psychology with a specialty in Human Factors from the University of Missouri-St. Louis. She received her Master's Degree in Clinical Psychology from St. Louis University and her undergraduate degree in Psychology from Lindenwood University.

Padi Hallam, Project Consultant

Padi joined the team in 2006. In addition to working on numerous projects for the academic community, she has conducted research into religious life, campaigns and elections, and political behavior. Her work at CMOR has focused on survey and focus group analysis, as well as advanced statistical methods. Padi holds a B.A. ('05) and M.A. ('07) in Political Science from the University of Akron, and is currently pursuing her PhD in American Political Behavior at the University of Pittsburgh.