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Graduation Ceremony

Colleges & Universities

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Institutional Research

Perception is the key to success and understanding how you are perceived is key to building the brand that you want.

Our Expertise

  • Community Image, Awareness, and Benchmarking Studies

  • Prospective Student Choice Research

  • Student Attrition and Retention Studies

  • Surveys of Admitted Students

  • Marketing Campaign and Material Assessment

  • Alumni Surveys

Our research helps colleges and universities like yours: 

→    Find out why students choose you and why they choose other institutions.

→    Identify key drivers of enrollment and how key stakeholders rate you on those drivers.

→    Measure the effectiveness of your institution’s marketing, recruitment and communication channels.

The staff at CMOR has done an outstanding job administering Community Awareness Surveys on behalf of Stark State College. The Center has consistently delivered informative, high-quality surveys and other research more quickly and at lower cost than other organizations. I highly recommend CMOR for your organization's research and evaluation needs.

Peter Trumpower,

Director of Institutional Research and Planning

Stark State College

Service Highlights

Alumni/Student Survey:

Asking alumni or current students about their opinions and experiences can provide critical information about strengths, areas for improvement and opportunities for development. CMOR has the capability to assist colleges and universities in measuring alumni/student satisfaction with services including research and survey design, data collection, and analysis.

Survey of Admitted Students: 

CMOR’s Survey of Admitted Students is an on-line survey designed to uncover opportunities and discover value from your admitted students.

Attracting new students is a challenge in today’s competitive marketplace. Understanding what drives students to select a college, the communication channels that connect successfully with your target audience and how your value is perceived are keys to driving enrollment. Collecting this key information is as simple as asking. However, to get useful information you need to ask the right questions – in the right way.

Asking admitted students about their opinions and experiences can provide critical information about strengths, areas for improvement and opportunities for development. CMOR has the capability to assist organizations in collecting data from this key population.

Career Center Needs Assessment: 

Our comprehensive approach allows clients to identify and prioritize student and alumni needs related to their career development and readiness answering questions such as:

  • Why students aren’t taking advantage of Career Center services and how to best engage students in these programs and services? This will lead to better career outcomes for your students. 

  • How prepared do students feel they are to complete the tasks that employers are looking for and to compete for jobs in a competitive landscape?

  • What is the best way to connect with students?

  • What skills do students feel are most important for them to be successful after graduation? What skills do alumni wish that they would have received more training in while they were in school?


  • What do alumni wish they had learned while in college that would have better prepared them for their career?

Academic Research

CMOR’s focus is to give you back your time traditionally spent collecting data, so you have more time to work on your area of expertise.

Our Expertise

  • Public Opinion Polls

  • Content sensitive surveys

  • Large scale data collection

  • Program and Intervention Evaluation

  • Collecting survey data to answer research questions in the following fields of study: Political Science, Sociology, and Psychology

Working with Amanda, Michelle and the staff at CMOR has made our data collection run seamlessly. Their expertise in survey data collection combined with their in-depth understanding of the academic research process has been invaluable in making our NSF-funded project a success. In working with CMOR we’ve not only had a professional team but also one who understands the methodological and budgetary guidelines of federal granting agencies and foundations. They are wonderful research partners.

Rebecca J. Erickson, Ph.D.

Professor of Sociology

The University of Akron

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