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20 Years of Insight, Impact, and Partnership
For two decades, the Center for Marketing & Opinion Research (CMOR) has partnered with schools, colleges and universities, healthcare organizations, nonprofits, and public agencies to provide customized research solutions designed to meet each organization’s unique goals.
From surveys and focus groups to needs assessments, program evaluation, and stakeholder research, CMOR helps organizations measure what matters through reliable, meaningful data and actionable insights.
More than 90% of our clients have worked with us more than once, and more than half of our new clients come from referrals — a reflection of the trusted relationships we’ve built over the past 20 years.
As we celebrate this milestone anniversary, we remain committed to helping organizations navigate change, engage their communities, and make confident, data-informed decisions.
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Our Story
Michelle Henry and Amanda Barna founded the Center for Marketing and Opinion Research (CMOR) in 2006 after identifying a need for quality and affordable research services among community-based organizations and agencies. Michelle and Amanda are both passionate about the work CMOR does and the organizations they work with, each acting as Principal Investigator or Project Director on research projects over a combined total of 50 years for nonprofits, social service and governmental agencies and academic and healthcare institutions, working closely with community leaders.
Our Vision
We ask the right questions, to the right people, the right way to identify needs, perceptions and opportunities, which, in turn, allows our clients to strengthen their position in the community by following smart, insightful recommendations that maximize their resources. We understand that a “one-size-fits all” approach to research is not in our clients’ best interest and that each organization is unique and needs research customized to meet their objectives.
Our Method
Our relationship with our clients does not end when the project ends. We make research and the data collection process simple and seamless, so that our clients can concentrate on the good work they do for the community. We continue to support the data we collect for as long as our clients need the support at no additional cost…an extension of your team, your research department.
Our Approach
CMOR understands that a “one-size-fits-all” approach to research is typically not in our clients’ best interest. Instead, we prefer to build authentic, long-term partnerships with clients based on quality and mutual goals. Our team is committed to staying current with the best practices of the public opinion research industry to ensure that the data collected is both reliable and statistically valid.
Our Team
Michelle Henry
Principal & Co-Founder
Amanda Barna
Principal & Co-Founder
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Anthony Matonis
Chief Research Officer
Katy Eliopoulos
Project Assistant
